Page 18 - BOSS Today Issue 29
P. 18

Special Report - Binding & Laminating






       are just replaced by one simple
       touch control panel, and all you
       do is simply select the micron of
       your pouch, which then sets the
       speed and temperature.” Acco,
       Machin points out, has in its GBC
       Fusion line “a couple of machines
       which you can simply set to
       ‘Auto’ and they will read the
       pouch thickness for themselves
       as you put it in. You don’t even
       need to pre-set the machine.”
         Other innovation is coming
       through in terms of the pouches
       themselves: says Machin, “A lot of
       the focus of the manufacturers
       over the coming years will be
       on educating users on how
       this product can be used
       innovatively. For example,
       we have specific application
       pouches – patches those that
       are designed to make signs and
       pouches that are designed to be   Renz range of binders
       written on if you are creating a
       training aid.”
                                  “I would                    may have 30 pieces of artwork   such as sales and marketing or
       Education, Education,                                  that need laminating after the   HR. So it should be a “must have”
       Education                  definitely say              kids have gone home, ready to   product for any dealer.”
       Again, as with binders, it is the   that the           be put up the next day, so speed   In addition, of course, there is
       education market which is                              comes into it. Ease of use is also   that ‘upgrade path’: if a customer
       seen as one of the largest and   education sector      important here: they don’t want   has a laminator that is four or five
       certainly the fastest-growing                          a laminator that’s got a hundred   years old, then the technology
       user segment at present, as Jolly  is the biggest      different buttons on, because a   will have changed significantly
       points out: “In a school or college   and fastest-     wide variety of people may be   since they bought it, because
       you tend to have a small printing                      using it.”                 today’s versions are much faster,
       room, and you need to produce   growing                                           slicker and simpler to use.
       things quickly that either go                          And Repeat                   And, of course, there is the
       outside or are child friendly, and  market.            Looking ahead, the general   promise of repeat consumables
       that lends itself to lamination.”   Potentially,       feeling is that the laminator   business, as Smith points out:
       Smith agrees: “I would definitely                      market will see modest value   “The big selling point for an OP
       say that the education sector is   every class can     growth in the foreseeable future,   dealer is the repeat business: if
       the biggest and fastest-growing                        partly because of the recovering   you are an OP dealer and you’re
       market. Potentially, every class   have a              economy. Again, manufacturers   selling these products, are
       can have a laminator, and as the   laminator, and      feel that OP dealers can certainly   offering great customer service,
       schools get bigger, so do the                          benefit from this, since, as   your website works well and you
       laminators: a primary school, for   as the schools     Machin points out, “Virtually   can guarantee next day delivery,
       example, won’t tend to have a                          every single one of a dealer’s   then customers will come back
       reprographic department, but   get bigger, so          customers has a requirement   to you time after time to get
       secondary schools and colleges   do the                for a laminator, whether they   their pouches and film.”
       will.”                                                 know it or not! We know that
         Indeed, it is the schools   laminators.”             there are specific verticals where   Martin Wilde – the author of this
       market, Smith feels, which is                          there is heavy use – for example   article - is Managing Director of
       especially appreciative of those   David Smith, Vivid  education, warehousing, finance   OP market research specialists
       developments in terms of                               etc – but we know also that   Martin Wilde Associates Ltd
       speed and ease of use: “Within                         within any size of organisation   (www.martinwildeassociates.com).
       the schools market there is a                          there are locations where a
       requirement for speed: a teacher                       laminator is likely to be found,


       18  BOSS TODAY | September/October 2015


   BOSS issue 29 BINDING.indd   10                                                                           08/09/2015   11:35
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