Page 24 - BOSS Today Issue 25

Special Report - Stamping

product personalisation per se this market: “This is a five year customers know that they have
is a sector in growth because campaign and will take time a rubber stamp solution and
the internet makes this easier, so to bed in: it’s fantastic, because that they can provide a very
we should be riding this wave we are using all the obvious quick service.” With OP dealer
for a while. We are all trying tools available – including social margins on rubber stamps now
to promote the increased use media – to increase awareness in the region of a very healthy
of stamps. It’s encouraging of a product which could 60-70%, there is every reason
that when we exhibit at trade otherwise simply die away. why they should want to help
shows we can see that end- We are trying to create street scatter bread upon the waters, “All it needs
users still want stamps and see brand, really: all it needs is for too.
applications for them: they see a few people to create a craze is for a
a signature stamp and still say – a viral phenomenon. We are Martin Wilde – the author of this
“Oh, that would make my life so spreading the net to give people article – is Managing Director of OP few people
much easier!”” an opportunity to hook on to market research specialists to create a
Indeed, while it is too early to something.” Martin Wilde Associates Ltd
assess the impact of the recent As Eyre points out, this raising (www.martinwildeassociates.com). craze – a viral
Get Britain Stamping campaign, of awareness applies equally to
it is seen by Mistry and others end-users and OP dealers: “It’s n FOR FURTHER DETAILS phenomenon.”
as very much a part of the a market that is usually about PLEASE CONTACT
long term awareness-raising fulfilling a need. Some dealers helen@bossfederation. Kiran Mistry
that is an essential prerequisite perhaps ought to be more co.uk OR VISIT www.
for the continued survival of proactive about letting their getbritainstamping.co.uk

24 BOSS TODAY | December 2014/January 2015

Stamping Special Report.indd 8 09/12/2014 11:50