Page 23 - BOSS Today Issue 25

have an internet direct sales joined the industry 14 years ago,
presence and this, as Mistry the thought was that it only had
claims, has had a deleterious five years left! I think there will
effect on manufacturer margins: always be a need for verification,
“The internet has made a huge for a stamp of approval, for
change: there is now more price something that presents a
transparency and manufacturer document in a different light. The
margins are depressed.” market will continue to decline,
but the rate will slow because
Stamps Of Approval there will always be a baseline
While the consolidation of rubber need.”
stamp manufacturing is still Bradbeer has an even more
occurring, the general view is positive assessment of the
that this will inevitably decelerate situation: “The uses for rubber
in future, while the market itself stamps are perpetually changing
will see some decline as part of and, as the craft market and the
the ongoing general shrinkage in internet have demonstrated,
OP demand. However, as Mistry new channels for our products
points out, the very nature of emerge and will continue to do
the market suggests that it will so. People are aspiring towards
always have a future: “When I more individualisation, and

December 2014/January 2015 | BOSS TODAY 23
INS_G7_PERSONAL_BOSS_HALB_GB_2014.indd 1 26.11.14 09:13
Stamping Special Report.indd 7 09/12/2014 11:50