Page 12 - BOSS Today Issue 23

60 second interview

The Team

Manager

Specialist OP MW: So, Mark, you are MC: They vary from market to MW: What opportunities
market researcher back at Avery! market. There are challenges exist for OP
manufacturers in 2014?
for some of our customers right
Martin Wilde MC: After six years at Bong, my now, and that’s bound to have
chats to Mark former boss at Avery became CEO a knock-on effect for us. But MC: We have to look at
the change that is the most
growing markets that are
of CCL Industries and called me
Cooper, Managing last year. The more we talked, the significant is the increasingly beyond our traditional sectors,
Director of Europe more I felt it was right for me to fast-paced change of such as the channels beyond
the office channel, and also into
come back to Avery. Hearing what
technology: the full impact of
and Asia Pacific CCL’s plans were for the business the internet is only just starting Eastern Europe, the Middle East
and developing markets. We also
made it an easy decision.
to be seen in the workplace and
for Avery Office our industry, and there’s a lot have to think about how our
Products UK Ltd. MW: What challenges more to come! products can help consumers
in the future: how technology
exist for OP
manufacturers in 2014? is changing their behaviour and

12 BOSS TODAY | July/August 2014

60 sec interview.indd 2 18/07/2014 16:35