Page 8 - BOSS Today Issue 19
P. 8

Special Report - Binding and laminating













                   THE ICING ON THE
       CAKE






















       Specialist OP market researcher Martin Wilde finds continued
       innovation and initiative in the binding and laminating market.



       LAMINATORS                   popular applications include    Centre (www.fellowes.com/  retail/consumer end of the
                                    indoor signage, certificates,    ideascentre), which offers   market which has seen the
            hile unit demand for     organisational, presentation    suggestions and templates for   greatest penetration by private
       Wlaminators peaked           and notice board materials.  lamination projects in schools,   label products; indeed, this now
       about four years ago, the rate   n At home the main items     in the home and at work under   accounts for around 20-25% of
       of decline in demand is now     laminated are photos,   the strapline ‘It’s not finished until   overall market value. However,
       bottoming out as the UK pulls     greetings cards, recipes and    it’s laminated!’ In the work sector   there is no doubt that this has
       slowly out of recession.  Overall,     children’s artwork.  (which accounts for about £5m   also had the effect of widening
       the market is very significant:                        of machines sales each year), this   accessibility to these products,
       laminating machine sales alone   Being the teacher’s pet  includes ideas for organisation   since it is now possible to buy
       are now worth £12-13m at user   As Darryl Brunt, Sales and   and signage applications -   a private label or unbranded
       buying price (UBP) annually;   Marketing Director: UK and   catching the industry trend   laminator for less than £15 in
       add to that the c£23m at UBP   Ireland for Fellowes, reports, it   towards FM supplies noted in   some supermarkets.
       that is generated by sales of   is the education sector where   the last issue of BOSS Today,
       consumables, such as pouches   the use of - and demand for   and stimulating UK businesses   Keeping it in the middle
       (volume demand for these tends   - laminating machines is now   to re-consider what a laminator   Around half of the value of the
       to be fairly steady year on year),   particularly strong: “Teachers   can be used for in a commercial   market is still accounted for
       and the overall sector is now   continue to download and   environment.           by mid-market products (A4
       worth around £35m at UBP.  laminate teaching resources, and                       and A3 pouch laminators with
         Indeed, an attitudes and   this is one area where Fellowes   Bringing it home   a speed of 31-45 cm/minute,
       usage study conducted by   have been particularly active   Another trend which has been   designed for general office use
       Fellowes in 2012, covering many   recently. We now offer teachers   significantly growing over the   and capable of 80-125 micron
       working environments and over   a free one year subscription to   past few years is the amount   laminating), with the majority of
       15 industries and sectors, found   Teacher’s Pet (www.tpet.co.uk),   of people now working from   the remainder being entry level
       that these products remain both   an on-line resource of teaching   home, with binding and   products (fixed temperature 80
       popular and widely-used:   images, displays, games and   laminating products hence   micron pouch laminators with a
       n  66% of the sample saw   materials, when they buy one of   being used in a home office   speed of 25-35 cm/minute and
         their laminator as an ‘essential    our laminators.”  environment. Indeed, the very   designed for home and very
         tool’.                                               significant home sector is now   small office use). The premium
       n 75% of consumers use     Ideas drive demand          worth another c£5m at UBP and   sector (four and six roller 250
         their laminator on a daily or    Inspired by consumer input,   reported to be very robust in   micron capable machines, with
         weekly basis.            the company has also recently   volume terms year on year.  faster warm-up and laminating
       n At work, the most        launched a Laminating Ideas   Inevitably, it has been at the   speeds) takes the rest.


       8  BOSS TODAY | October 2013


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