Page 19 - BOSS Today Issue 16

expected to supply technology
for the mobile workforce. They
need to look to provide solutions
for document sharing, storing
and archiving that aid this
working culture.

In the cloud
“Mobile scanners, for example,
cyberspace to be scanned and saved to the
enable hard copy documents
cloud immediately, making them
accessible to everyone in the
business and instantly.”
Even those office staff who are
less mobile, he says, see less and
less need to use up expensive
office space with bulky files and
archive departments. “Huge
paper databases are no longer
a relevant or efficient way of
dealing with this data,” he says.
The company looked around not just in the trade press but “Flexible “Information can be managed
at other industries to see how also in Ole, a magazine aimed more effectively digitally, and
such an emotional, aspirational at PAs, and studentbeans.com, working customers are increasingly
feeling could be associated with a website that carries regular selecting this way to manage
a brand like Elba, and they soon student deals. means your data. This trend is increasing
lighted on what IKEA and, to a To distinguish it, the range customers are sales opportunities for desktop
lesser extent, John Lewis had itself was priced to be 20 to 30 scanners, which can be used
done with the home furnishings per cent more expensive than looking for to create digital archives from
market. “They have really driven own label products, but equal to existing hard copy documents.
aspiration into a market where any other branded competitor technology Digital archives are more secure,
previously people were not very products. which easier to search and much more
engaged,” says Prince. Anyone You might wonder, however, accessible to all employees.”
who has spent time in one of the why a conventional filing makes their A recent product
12126 Elba Mini Catalogue_Layout 1 30/11/2012 16:30 Page 19
mock-up houses IKEA includes in product such as Elba would have development to capitalise on
19
its stores would surely agree. so fired up the imaginations of archiving work this market was Brother’s launch
Designed for
maximum resistance,
Hamelin Brands decided Hamelin Brand’s marketing team. of the ADS-2100 single function
Elba suspension
Suspension
files offer a life time
to do the same with Elba. The For plenty of other companies efficiently.” scanner. This can scan up to
Files
guarantee saving you
time to enjoy the better
company redesigned all its in the office products sector, in
things in life.
marketing material so that, for contrast, believe that, as with Elba claims people have a sense of achievement
example, instead of just having so much else, filing is one thing when filing has been physically completed
Ultimate Verticfile
>
Suspension File
normal product shots, the filing that is moving more and more
Easy to label and durable Suspension
Files for an organised office.
Practical
products were included among over to being a digital process.
> Life time guaranteed > Metal bars
and
are glued, punched and clenched to the
card for a lifetime durability > Designed
durable
what might be described as Companies, they say, are looking
for maximum resistance with reinforced
card material > Product can be
personalised for free using Elba Print
lifestyle shots instead – people at storing and archiving either
> Complete with tabs and inserts.
looking contented after having on hard disks or, better still, in
got their filing done, often the cloud – a place where files
with an accompanying caption can also easily be accessed by an
saying: “Free yourself, get increasingly mobile workforce.
organised.” That’s certainly what office
In particular, the catalogue hardware company Brother is
was updated so that it does relying on. Andy Forsyth, senior
indeed look much more like an general manager in sales and
“I like to get things
done and out of
IKEA catalogue than a standard marketing at Brother UK, says: Suspension
the way, it makes
working much
stationery brochure. On top “The nine to five office culture easy... Files
more efficient”
of that, new advertising and is becoming a relic of the
promotions were included, past. Resellers are increasingly
March/April 2013 | BOSS TODAY 19
Archiving.indd 3 13/03/2013 13:50