Page 25 - BOSS Today Issue 15

merits, a renewed emphasis on focused on four simple steps As advice included making
getting businesses to be more companies could take to sure that employees who work
aware of the dangers in not prevent ID fraud – steps which from home are also diligent in
destroying documents may have amount to much more than destroying sensitive documents,
come just at the right time. buying shredders. there was much to go at from a
A survey commissioned by office sales point of view for Fellowes.
products manufacturer Fellowes Consumers were advised to: UK Trade Marketing Manager
earlier this summer suggested ✱ Watch for anyone asking for Tania Cheesmond says the
that the UK is the most personal information online, campaign “certainly managed
vulnerable European country in by letter or by phone to attract a lot of publicity, with
relation to identity fraud. In the ✱ Alert their bank to any a special appearance on BBC
survey, nearly one in four – or problems with bank or Breakfast and Daybreak featuring
24 per cent – of UK respondents credit cards former Holby City and Hollyoaks
said they had been touched by ✱ Shred all documents actor Jeremy Edwards (who was
identity fraud, compared with a containing personal or himself a victim of identity fraud).
European average of just 17 per sensitive information with a “Although the campaign
cent. It is worth considering here cross-cut shredder before itself ran during the month of
that the definition of Europe throwing it away October, sales activity continues
in this case includes countries ✱ Protect their post against to grow among the company’s
such as Russia, where you might redirection and theft by office products suppliers on the
have thought identity fraud and reporting unusual delivery back of the campaign,” she says.
similar corruption would be delays “We are continuing our
much more prevalent. shredder marketing activity
focusing on this key security
“there has Campaign message for the rest of this
been a huge The research was conducted in quarter,” she says. “We can
support our dealers with our
association with the National
expansion in Identity Fraud Prevention consumer messaging, providing
them with a number of tools.”
Campaign, which took place in
The company can also provide
the types of October and is now in its eighth a simple guide in how to sell
year. “Don’t let it be you” was
data stored, the message for the campaign shredders, which is aimed at
helping customers reach a
which addressed the issue of
and the old ID fraud and was backed by sensible decision about what
shredders to use based not
system was fraud reporting centre Action just on what security level they
Fraud, UK fraud prevention
no longer service CIFAS, Equifax , Norton need to aim for but also how
often they are likely to use the
by Symantec, Get Safe Online as
suitable.” well as Fellowes. HSM’s Securio C18 shredder is machines. It is important to
ensure that consumers have the
The campaign this time
designed for a home office.
Continued on page 28...

December 2012/January 2013 | BOSS TODAY 25

security.indd 5 30/11/2012 14:53