Page 27 - BOSS Today Issue 12
P. 27

said it had “a fantastic theme   business development manager       “This award has given
       throughout”.               for Sigel, also found the award
         But the awards are not just   his company won last year was     us signifi cant increased
       about a glittering event. Winning   great for business. “This award
       one can be a real sign of kudos   has given us significant increased   visibility within the UK
       for your company. Just ask Eddie   visibility within the office
       Richards, director of W G Office   products industry in the UK, and   offi ce products industry.”
       Supplies, who was a winner last   business has developed very
       year.                      positively for both our partners
         He said: “I have often   and Sigel,” he said.
       explained to clients and     So don’t delay. There’s still time
       prospects the vigorous process   to enter the awards. The closing
       of winning this award and how   date is 29 June 2012. It costs £40   NEW AND
       it is not just awarded for any
                                  plus VAT to enter one category,
 HOT   entering you complete a very   category after that, although   EXCITING
       one thing, as from the outset of
                                  and then £25 plus VAT for each
       detailed request for information
                                  there is no entry fee for the
       on your business, covering
                                  Young Professional of the Year
       everything from profits through
                                  award.
                                                                BRAND OF
       to ethical trading. Nor is that
                                  ■ FOR FURTHER
       where it ends. If you are lucky
       enough to be shortlisted you
                                  HELEN DUNN ON 020 7915
       then have to present to a panel
       of some of the most experienced   INFORMATION CONTACT    THE YEAR
                                  8320 OR EMAIL helen.dunn@
       people in our Industry.”   bpif.org.uk OR VISIT
                                                                AWARD
         Sven Reimann, international   www.bossfederation.co.uk
                                                                VOTED


                                                                BY YOU






                                                                Because we are so convinced of the great work that
                                                                many BOSS members and others in the industry
                                                                have been doing to promote their brands, this
                                                                year we have appointed outside experts to assess
                                                                who has really done the most, and who therefore
                                                                deserves to win the Brand of the Year award.
                                                                  The Centre for Brand Analysis, the organisation
                                                                that manages the high profile Superbrands and
                                                                Coolbrands surveys, will independently assess
                                                                the industry to identify its strongest brands in
                                                                manufacturing, reselling and distributing. The
                                                                agency will then seek the advice of both brand
                                                                experts and those within the industry to measure
                                                                each brand’s potency, and will then produce a
                                                                shortlist. And that’s where you as the industry come
                                                                in again, because later this year you will get the
                                                                chance to vote for who in this list should be the
                                                                overall winner of the award, which has replaced
                                                                last year’s Brand Awareness. So watch this space.
       Many who came to the event last year remarked on what a great time they had.

                                                                                             May/June 2012 | BOSS TODAY  27


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