Page 20 - BOSS Today Issue 12

A magically simple way to

more profit

i 61% of all drinks consumed out of home are hot beverages, Where are the growth opportunities?
with co ee the most popular with a 33% share*.
NESTLÉ PROFESSIONAL® commissioned research to better understand
Hot beverages give you an opportunity to deliver a strong and the out of home beverage market. This found that the role of co ee changes
sustainable contribution to your profi ts. There is a lot you can do across di erent channels, from indulgent and social to more functional.
to encourage more consumers to drink more often. This is important because knowing your consumers will allow you to
di erentiate your o ering and drive consumption. There are 5 consumer groups
and the distribution of these varies by channel, so it is important to target the
right channel to drive growth opportunities.
What’s going on in hot beverages? What does this mean to you?
The following is a summary of our research’s fi ndings:
The UK’s café culture continues to grow and evolve, By improving the quality and variety you o er, you can
with a clear trend towards higher quality and variety unlock this valuable opportunity.
driving value in the category.

Cappuccino has overtaken Latte, to take back the Capitalise on this trend by o ering speciality co ees as
number 1 co ee shop beverage position**. part of your range.

Speed and quality of service is increasingly important Providing your customers with products that speed up
to consumers. their service will grow their business and yours.
Consumers’ most important consideration is value With added value o ers, a variety of products and a range
for money. of sizes, customers will come back day after day.

Sustainability is an increasingly important factor. Consumers want to know where their co ee comes
from and its sustainability credentials. Include these facts
on POS and signage to engage with consumers.

Café Style co ee More reasons to choose NESCAFÉ® Alegria A510

made magically cups from

Up to 120
simple one co„ ee
cartridge

and only £0.09 per cup***

Simple to use (plug & go) 5 delicious co„ ee Make drinks with fresh milk Environmentally smart
varieties (no cleaning required)

Call 0800 745 845 to purchase a machine today, or visit
www.nescafe-alegria.com to fi nd your nearest stockist
QR code – Scan *Kantar Worldpanel 2011. **NPD Crest, Hot Beverages & Co ee, 2010.
to watch video! ***£0.09 for an Espresso. RRP co ee cartridge assumed at £10.99. ® Reg. Trademark of Société des Produits Nestlé S.A. All rights reserved.

NES04-XXX Nescafe Alegria Boss A4 DPS.indd 1-2 27/04/2012 17:55