Page 10 - BOSS Today Issue 11
P. 10
Dealer Groups
“Exclusivity, at least
within a geographical
area, isn’t as much of a
cast iron guarantee as
you would think.”
Exclusive or not?
Some dealers signing up to a versa,” he says. “Dealers are now have the power of veto.
buying group might think the quite happy working with each He says this is one of the benefits
offers they were given would be other on a regular basis. There is of being an organisation that is
exclusive to them, at least within really not that much left that is truly owned by its members. “If
a certain area. But exclusivity, unique that these businesses do.” we were after profit, they would
at least within a geographical It’s a similar story when it comes not be able to do this,” he says.
area, isn’t as much of a cast iron to deciding if, as a member, Most groups do, however,
guarantee as you would think. you should have power to veto differentiate membership fees
XPD, for example, only offers anyone in your area joining. according to what size of business
regional exclusivity for some of its With most dealer groups this is you are. Since joining Nemo,
bigger dealers within the Office not possible, as they actively go Beaumont has introduced new
Star group, while other groups after new members – although initiatives at his organisation
offer no exclusivity at all. Bob Geens at Advantia says along these lines as well. He says
David Langdown explains this new members are really only Nemo was already targeted at
away by saying that expecting interested in joining if they know dealers with a turnover between
such exclusivity nowadays is a that no one else in their area is £1m and £5m, but now they have
throwback to the past. “We have already a member. gone a little bit further with the
dealers in Glasgow who have Tim Beaumont at Nemo, introduction of Evolve, a separate
customers in London and vice however, says his members do class of membership for start-ups.
10 BOSS TODAY | March 2012
Boss p6-p12.indd 4 06/03/2012 11:52
