Page 29 - BOSS Today Issue 5

SALES INFORMATION

KNOWLEDGE IS
POWER

The vital importance of data for sales and marketing

ou may be aware of GfK companies it doesn’t receive This can include: changes, to see their impact
through its new and data from. This allows GfK to ✱ Total value, volume and ASP on sales
Yimproved Total Business report on its entire defined data for selected categories ✱ Knowing which brands and
Report; but this is merely the tip UK Panelmarket. Using this ✱ Brand performance within models are performing well
of the iceberg in terms of the information, it can show the these categories over the over the key periods
level of information that GfK can monthly trends for the Back to selected period ✱ Data delivered only five
provide. Among its wider range, School period. ✱ Individual model level working days after the
it can also offer penetrating However, Gfk receives point information weekend.
insight into various periods – of sales data weekly for the
including the current one. majority of these retailers. The benefits for anyone receiving n IF YOU WANT TO KNOW
GfK receives point-of-sale Furthermore, thanks to the these weekly data are numerous, MORE, OR HAVE ANY OTHER
information from a large resources it has invested in and include: INSIGHT THAT GFK COULD
number of UK resellers, dealers, the fast and accurate coding ✱ The ability to track key HELP YOU WITH, CONTACT
contract stationers and retailers. and checking of these data, promotions and their effect THE BOSS FEDERATION WHO
It then takes these findings and GfK can also provide weekly on the market WILL PUT YOU IN TOUCH
extrapolates them for those few insight. ✱ Close monitoring of price WITH GFK

October 2010 | BOSS TODAY 29

Boss p29.indd 1 5/10/10 10:15:34