Page 4 - BOSS Today Issue 40
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BOSS Today      #40     NEWS









          REPRESENTING







          THE INDUSTRY












          BOSS CEO Phil Lawson is on the road again…

           don’t watch much popular television   cyber security alarms, dynamic pricing   so key to the retention of information in
          I  - mostly just the news and sport - so   and mobile ecommerce it was good to   education and it’s great that this issue
          I wasn’t one of the 3.4 million viewers   remind ourselves that people do still   highlights the whole writing instrument
          that tuned in to Love Island on ITV2 to   buy from people. I made a pledge, rather   sector and the rebirth of the WIA within
          see Jack Fincham, the Sales Director from   publicly, that we would work at BOSS   BOSS.
          DMG Office Supplies in London, woo the   in finding more ways to help smaller   I’d also like to give you advance notice
          audience with his pearly white teeth and   companies, including dealers, to reach   of the event we are planning for 29
          his “I sell pens, mate” chat up line.   their ideal digital destination. Thanks to   November, the day of our big gala event,
           I was soon alerted to the fact that   the OPI team for an interesting event.  the BOSS Awards, at the Tower Guoman
          we had a new ambassador for our     We were pleased with our Members’   hotel, London. Never before, to my
          industry in the mass culture media and   Day as the article on page 12 details and   knowledge, have we brought together
          the excitement in the BOSS office was   thanks go to all of our members that   in one place all of the providers of
          palpable. Our track record for having   showed up to support BOSS and take   technology solutions, software systems
          positive figures from our industry in   advantage of the mix of speakers and   and data to the industry, but that’s
          the media hasn’t exactly been stellar so   panellists, who went down well.  The   what we have planned. So, pop the date
          far and our industry’s reputation has   Charity Day also went really well and   in your diary as it is going to be a very
          perhaps been tainted by the likes of Sid   thanks go to all that took part, as well   special day.
          James playing travelling stationery sales   as to Graeme and the organising team,   Talking of special days, my two-year
          rep in Bless This House (1971), while the   including Stanley Vaughan and Mike   anniversary in the job came around
          less said about Ricky Gervais as David   Gowen, who have put so much work in   at the beginning of June and I
          Brent at fictitious paper merchant   on this over the years.                  really don’t know where those
          Wernham Hogg, the better.           I’ll be travelling around                     two years have gone.
           So, can we rely on Jack to paint us in a   England during conference               Time flies when you
          good light? Let’s hope so, at least millions   season over the next few             are having fun!
          of others now know that we have a   weeks and I’m looking                            So, enjoy the
          “massive thing” going on when we sell   forward to speaking at                      summer – hopefully
          stationery and office supplies for a living.  the Nemo conference on                I’ll see you out there
           I enjoyed attending the OPI European   the 16 June, where I hope                   at your dealer group
          Forum in London recently, which focused   to meet a number of our                   conference or at the
          on Digital Transformation and disruption   readers. I’m also flying the            Synergy meeting,
          to the industry. We are all on a digital   flag for the business supplies          regional meetings or
          development path, and some are ahead   industry, particularly the Writing          sector-specific events –
          of others on this, but as the moderator   Instruments Association (WIA),          please see page 30 for all
          Gordon Christiansen said, “It’s important   at the One Big Show, a                   of the details.
          that we all remember that there is always   conference for the
          a real person at the end of what we do as   Craft Industry, on
          our end customer.”                the 24 June.
           In the mind-boggling world of analytics,   Writing is


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