Page 29 - BOSS Today Issue 2

RESEARCH

TARGETED

RESEARCH

Sales information from GfK can transform

your corporate decision-making

fK Retail and Technology They find GfK’s ability to segment by part of its offering. is selling in the wider market
GUK is part of the GfK Group, different market channels useful, and For several years, GfK has been ✱ Finding opportunities in new or
one of the largest market research value its internet-based reports. The providing BOSS with an overview developing markets
companies in the world. It is the company can also provide model of the key products in the office ✱ Benchmarking sales to market
leading provider in the UK of sales level information on a variety of markets. This overview, which sales, showing companies how
information on the durable goods product categories. is updated quarterly, allows their performance compares to
markets. Its customers include a members to track the movements the average.
range of manufacturers, dealers, Gfk and BOSS in the market. The report includes
resellers and retail businesses. Some As the trade association for the office information for both value and n FOR MORE INFORMATION
of the markets it operates in include supplies and services industry, the volume sales, with individual items ON THIS MARKET TRACKING
office, IT, consumer electronics and BOSS Federation helps GfK ensure and packs viewable separately. The SERVICE, OR IF YOU ARE
photo. that its expert knowledge of the benefits to businesses include: INTERESTED IN THE FULL
Clients use its information to office market is available to the SERVICE OFFERING FROM GFK
gain a better understanding of the widest selection of manufacturers ✱ The ability to identify the key TO THE OFFICE AND STATIONERY
markets in which they operate. and resellers. For the BOSS products in the office market, INDUSTRY CONTACT HELEN
This allows them to make targeted Federation, having the ability to and react accordingly PILMER AT GFK ON 0870 603
and fact-led decisions on ranging, provide members with regular and ✱ An opportunity to ensure that 8100 or helen.pilmer@gfk.com
pricing, promotions and much more. consistent market updates is a key their product mix matches what or VISIT: www.gfkrt.com/uk

November/December 2009 | BOSS TODAY 29

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