Page 20 - BOSS Today Issue 19

Packaging

WRAPPING

THE OPPORTUNITY

ecent figures show that
Derek Trethewy, Rannual European on-line Royal Mail show that there polythene envelope. These
are now 13.59 million letter
are completely flexible and
Chairman of sales are now worth €200.52bn, deliveries every day - a 16.5% can wrap around the contents
Postsafe Ltd, of which 71% was from the UK, drop from the previous year. to keep them safe and secure.
They can also be produced with
However, Royal Mail deliveries
French and German markets
considers the alone: of parcels have increased by a handle to make delivery easier
implications ■ UK: €59.40bn 4% over the same period to 2.1 and be padded to protect fragile
million items (the total increase
items. There is also a range of
of increasing (12% of all retail trade) will be even more than this, polypropylene boxes available
on-line ■ Germany: €45.07bn as Royal Mail is seeing more for special items, thus providing
a single source of supply.
competition from independent
(9% of all retail trade)

The way to market for
purchasing on ■ France: €38.66bn couriers in this sector). Having these types of products is also
recognised this change, the
(7.3% of all retail trade)

demand for Royal Mail has now made changing. Although the OP
packaging The UK now has more iPhones growing the parcel market a wholesalers - the traditional
key strategic objective to drive
per capita than any other
channel - are still used, there is
supplies. country in the world, and with profitable growth. now a requirement for small retail
children as young as eleven packs of five envelopes to be
years old buying on-line, further Keeping It safe sold via retail outlets such as
growth in this area is assured. As the volume in parcel traffic Tesco and Sainsbury’s, along
The internet and e-commerce has increased, packaging with Makro in the cash and
have dramatically changed the items, which can vary carry sector. The Royal Mail also
the way we shop and as an considerably in size and shape, supplies small retail packs under
increasing number of purchases has become a significant the ‘Postpak’ brand, via the Crown
are made on-line, assuring challenge. Postsafe, the leaders Post Offices. The addition of new
prompt and safe delivery has in ‘peel and seal’ polythene OP wholesalers should hopefully
become more important. envelopes, have the answer expand the market place even
The latest figures from the to this problem: the totally further.

20 BOSS TODAY | October 2013

p20-p21 Postsafe.indd 2 02/10/2013 14:17