Page 9 - BOSS Today Issue 17

The easy way TO

glOry

The BOSS Awards will be even easier to enter this year – and there
are two more awards to go for

ver the past few years, and channels, this can go to turnovers above and It will independently assess the
Othe BOSS Awards have anything from a social media below £5m industry to identify its strongest
established themselves as a campaign to a website launch, n Entrepreneur of the Year brands in manufacturing,
great way to get your company Youtube video or an e-flyer. As n Environment Award – one reselling and distributing. It
and its successes known long as whatever it is markets a award for manufacturers, will then seek the advice of
throughout the industry. Many product or service and as long and another for resellers both brand experts and those
of the past winners have gone as you can prove the campaign n Etailer of the Year within the industry to measure
on to say what a difference promoted awareness virally n Marketing Excellence – each brand’s potency, and will
winning one of the awards has by including some data on two awards, one for produce a shortlist, from which
made to them. success rates to support your manufacturers and one for a poll of BOSS member will pick
For example, Sven Reimann, application, you should be in resellers a winner later in the year.
international business with a chance. n Outstanding Achievement
development manager for There is also an award for n Product of the Year – two New city
Sigel, stated that his company’s “Initiative of the year”. The awards for companies with The winners of the awards will be
award “has given us significant judges, who are all industry turnovers above and below unveiled at a glittering ceremony
increased visibility within the experts, will want to award £10m on 24 October this year, and
office products industry in the this to something that really n Young Professional of because we want to make sure
UK”. “Business has developed changes the status quo or the Year everyone form all around the
very positively for both our causes a seismic shift in the country has a chance to attend,
partners and Sigel.” market. Not necessarily a new You can enter all of these awards this year we are not just changing
product launch, although one yourself through this link: the venue, but changing the
Online entry can be included if it truly is www.bossfederation.com/ venue city as well.
This year there is even less of exceptional, but more likely awards/2013. Yes, the 2013 BOSS Awards
an excuse not to attempt to a programme or service that We will also be continuing will be held not in London but
try and win an award. Having drives awareness or growth with the Brand of the Year at the International Convention
listened to its members, BOSS within the industry. It doesn’t Award we introduced last year. Centre (ICC) in the centre of
chose to make the process even have to be a national campaign Birmingham, where we hope
easier by introducing a system either – local campaigns, to get a truly memorable West
that allows you to enter online. such as an initiative by an recognising Midlands welcome.
Some categories will require independent dealer, can also All in all, it will be a grand
supporting evidence to be sent be included, as long as they innovation occasion that you would be
in the post. Just follow the link: made a big impact among their celebrating foolish not to enter or to attend.
www.bossfederation.com/ audience. To make attending easier, we
These two will be added to the
awards/2013. existing judged awards, which creativity have put the table booking
We have also added two new service online too.
awards for 2013. are: aWarDing
There’s an award for n Catalogue of the Year n For more details, go
awards for companies with initiative
“E-marketing campaign of n Dealer Excellence – two to www.bossfederation.
the year”. Open to all sectors com/awards/2013

May/June 2013 | BOSS TODAY 9

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