Page 24 - BOSS Today Issue 17

Special Report - Beverages

shop”, according to Lane, which
“can deliver up to 400 drink
varieties at the touch of a
button (pictured left) and is a
direct response to the growing
demand for quality, customised
coffee wherever, whenever”.
“The machine will enable
consumers to design their coffee
to exact preference, whether
that be skimmed milk over
semi-skimmed, a large cup over
a small cup, with the ability to
produce hot and cold drinks.
And for the health conscious,
the calorie count of their drink
will be available at the touch of a
button,” he adds.

Water everywhere
Which brings us back to water
- the ultimate low-calorie
drink where we started this
discussion. But even the office
water cooler, it seems, is
changing.
Last year Integra joined up
with Coolwater Direct to start
offering its members not just
the ability to sell water coolers
but also to offer a water
cooler service - mains-fed
water cooler rental with free
installation and sanitation.
Alan Fish, Integra’s Account
Torrible. “Customers will try logo in just the same way that whether you collect for your Manager at CoolWater Direct,
products from supermarkets but retail customers have already business, collect for yourself or says: “There are currently in
then see a size that is suitable for been doing. Once they have give something back.” excess of 500,000 water coolers
an office in a dealer catalogue. registered at the website www. Not to be outdone, Nestle across the UK, many of them
We have seen things like a 750g mykenco.com/professional, they has taken note of research costly bottle based systems.”
Nescafe tin or a 440 box of Tetley will be able either to save up undertaken in 2010 which The service, he says,
tea bags in supermarkets but for a range of environmentally suggested that 290 million involves “no contract” and
only very briefly. They are too big friendly products including an cups of coffee in the out of “with over 2 billion litres of
for their customer base and just eco kettle or something from the home market are still being water being consumed every
don’t sell in this sector, luckily Jamie Oliver range of recycled lost each year because of the year in the UK, it really is a
enough!” glasses and herb pots, or they inconvenience of having to go simple sell.”
In fact, one coffee brand is can convert their points to make out of the office to consume Nor, by the evidence of the
actually stealing an idea first a cash donation to Macmillan them. It has seen the launch market, is it the only drink that
introduced by supermarkets - Cancer Support. Both the of the Starbucks on the Go is so simple to sell to thirsty
loyalty points - and extending it products on offer and the good concept in the UK - much office workers.
into the office coffee market this causes will soon be extended. smaller operations that can fit
year. Kenco Professional’s inside many office buildings. n for more information
From May this year, Kenco’s Marketing Manager, Jodie Lane, And it has decided to launch visit: www.nescafe-milano.com
office customers will be able to says: “The Kenco Rewards Club something even more adaptable www.northwestteas.co.uk,
collect Kenco Rewards points is all about rewarding our loyal in the form of the Nescafe www.mykenco.com/professional,
with catering packs carrying the customers: you can choose Milano Lounge, a “1sq m coffee www.iintegra-office.co.uk

24 BOSS TODAY | May/June 2013

Beverages.indd 8 29/05/2013 14:34