Page 18 - BOSS Today Issue 17

Special Report - Beverages

times are changing...

A few years ago if you had made a quick list of the
products any office supplier needed to have in their
inventory, our guess is that coffee, tea, or any other
drink probably wouldn’t have been too near the top.

But times are changing, and many of those
conventional products probably aren’t as important
as they once were. In such a climate, an office dealer
needs to widen their offering to remain attractive to
customers. Providing them with drinks seems just as
sensible, as, say, providing them with janitorial
material. A whole lot more refreshing.

But what does any dealer first stepping into the drinks
market need to know? How can they make sure that
they can compete effectively with the high street cafe
and the supermarket? How can they be sure they are
actually providing the customer with what they want?
Over the next few pages we aim to show you.

18 BOSS TODAY | May/June 2013

Beverages.indd 2 29/05/2013 14:34