Page 8 - BOSS Today Issue 22

60 second interview

Meet the

new BOSS

Specialist OP market researcher Martin Wilde chats to Aidan Doyle,
Managing Director of Staples Advantage UK and Ireland.

MW: Aidan, market! The world has changed MW: So, what particular MW: Is there anything in
congratulations on your significantly in recent years, benefits do you see BOSS BOSS that you personally
recent appointment and companies are having to membership bringing to would like to get
as MD of Staples source more competitively Staples? involved with?
Advantage. Can you than ever before. Consumers
tell me a little about the are also looking for single AD: BOSS membership will AD: Certainly I will make myself
business you are now source suppliers, so one of our allow our company, at all levels, available to support these BOSS
responsible for? opportunities is to broaden the to network and learn. Part of events wherever I can, and I
product mix with an expanded that learning will come from the will encourage and support the
AD: I’ve been with Staples for product offering and added market data that BOSS supplies whole team at Staples to work
nearly four years, previously value solutions. I see it all as a to support all industry members. with the BOSS committees and
as MD of the Irish business, great opportunity for a global And, of course, the specific events. It’s all part of the job of
so I am very familiar with the brand leader with strong support that BOSS provides helping to ensure our industry
Staples way! Obviously, Staples European operations! around running a business will can remain vibrant and adds
Advantage operates mainly always be helpful. value to our customers!
in the B2B contract stationery MW: Why has Staples
sector through the enterprise recently decided to MW: Conversely, what MW: Thanks Aidan.
and mid-market routes to market join BOSS? contribution do you So - to finish - please tell
and has a number of other lines think Staples can bring me something that is
of business. AD: I think for the reasons to BOSS? little known about you.
anyone should join an active
MW: What opportunities trade association: to support AD: For a start, we’ll help by AD: I have a degree in
and challenges lie the industry, utilise the general contributing to that learning! We agriculture and spent 11 years
ahead for Staples support and benefits provided will share our own knowledge working for a milking machine
Advantage in the UK? by BOSS and network with and input as appropriate, and add company, of which five years
businesses and colleagues value at committee level where were in Sweden!
AD: Well, there are always within the industry. Also it’s a it is required. We will also support
challenges for any business, great opportunity to share and BOSS events, as we have done
the main one at the moment discuss ideas within the industry with the ‘Leaders of the Future’
being the price sensitivity in the sector. conference.

8 BOSS TODAY | May 2014

60 sec interview.indd 2 08/05/2014 09:17