Page 22 - BOSS Today Issue 21
P. 22

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                                                              shifts in paper weights during   Papers, points out that "There
                                                              recent years, as Hoyne explains:   has been higher use of A+
                                                              "There has been a significant   products as technology allows
                                                              shift recently from 80g weight   for short run colour production."
                                                              paper towards 75g and even   This is echoed by Hoyne, who
                                                              70g, partly due to end-user   believes that the market is
                                                              attempts at cost saving, but   now polarising: "AA grades are
                                                              also assisted by the fact that the   increasing through a growth in
                                                              quality of 70g and 75g paper has   digital colour printers, while at
                                                              improved and in some cases can   the bottom end, demand for
                                                              now be better than a C grade   C grades is increasing due to
                                                              80g sheet. However, more than   cost saving. While it is difficult
                                                              half of the market is still 80g   to make very much money
                                                              paper."                    selling C grades, there are real
                                                                What this of course means   opportunities for OP dealers to
                                                              is that - in terms of number of   sell up the range. That's what we
                                                              sheets used - the UK market   should all be doing: ‘valuising’
                                                              is not declining as fast as   our ranges! Antalis believe in
                                                              the above volume demand    the office sector and the great
                                                              figures would suggest, since   opportunity in digital printing:
                                                              a 3-5% pa decline in tonnage   hence our investment in Xerox."
                                                              accompanied by a shift to
                                                              lighter grades would mean that   All This And C O Too...
                                                              the annual reduction in reams   In addition, the focus that was
                                                              used would actually be less than   formerly placed on recycled
                                                              3-5%.                      grades has now also shifted,
                                                                Furthermore, it is clear that   as Hoyne explains: "Recycled is
                                                              there are some parts of the   not growing: it has lost out to
                                                              paper market that are growing   cheaper certified (ie FSC and
                                                              healthily: Andy Sanderson,   PEFC) virgin pulp grades. Antalis
                                                              Director of Premier Business   have led the way in recycled










       in 2011 and 2012. However,   causing a real decline in UK
       the improvement in the UK   paper prices of about 5% in
       economy in 2013 saw a mild   2013. As Mike Hoyne, Office
       recovery, and hence a decline   Sector Director of Antalis UK,
       of only 3-5%, with overall UK   points out: "In 2010 paper prices
       cut paper demand now being   in the UK were amongst the
       in the region of about 540,000   highest in Europe. By 2013 they
       tonnes. Indeed, discussions with   were close to being the lowest."
       senior paper industry players   Nevertheless, the indications are
       suggest that similar annual rates   that paper price increases are
       of decline will be experienced   being requested by the paper
       henceforward.              mills by the end of Q1 2014.
         In addition, the worldwide
       reduction in demand for    And Now For The
       cut paper has resulted in   Good News...
       an oversupply situation at   It is important to bear in mind
       the paper mills, leading to   that within the market there
       downward pressure on prices,   have been some significant

       22  BOSS TODAY | February/March 2014


   Paper.indd   4                                                                                            19/02/2014   14:30
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