Page 19 - BOSS Today Issue 10

(Left) the Just Office website. (Right) Rostock and Unstead celebrate winning
(Left) the Just Office website. (Right) Rostock and Unstead celebrate winning
we write and say: ‘Thank you for growing sales and if we’ve done “We do make use of Spicers portray a consistent ‘brand’ for
seeing us,’ and enclose a gift. If our job properly, asking them for and Superstat material,” he says, Just Office is largely down to her.
they do not answer after that we further business referrals.’” “as we use them as wholesalers, The BOSS Award judges
send a letter with a list of our top Unstead says such an but we can also do our own said: “This company proves that
10 products to remind them. approach has made a huge bespoke marketing, because we having limited resources doesn’t
“We then make a judgement difference from the scattergun want to make an impression that mean that you can’t produce a
call about whether they are approach to marketing they had is totally different and reflects campaign that enables you to
cold, warm or hot prospects. in the past, not least in terms of our ‘brand’.” stand out from the crowd.”
Cold prospects just go on the the cost of sending out flyers to Dealers around the country
emailing list, while we decide people who might never have In-house should take note.
whether to redevelop warm been interested in them. For the past two years the
prospects. We only consider He is first to admit that not person who has been given ■ FOR MORE
them a real customer when all of this is his original ideas. overall responsibility for INFORMATION VISIT
they have made three orders. One thing he and Rostock marketing is one Jo Tibbles, www.just-office.co.uk.
After that we implement our have opted to have as early as who came to Just Office from a
‘new customer’ process which possible in the formation of background in the photography
is aimed at developing business their company is an in-house industry. Pulling together all of
within new product sectors, marketing facility. the team’s ideas and helping to

November/December 2011 | BOSS TODAY 19

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